2012-003 LOS ANGELES COUNTY REQUEST FOR PROPOSALS(RFP)
FOR CHILDREN'S HEALTH OUTREACH, ENROLLMENT, UTILIZATION
The Department of Public Health (DPH) established the Office of the
Children’s Health Outreach Initiatives (CHOI) in August 1997, to provide a mechanism for reducing the
number of uninsured residents through a coordinated outreach effort for the various
health coverage programs for low-income children.
Approximately 1 in 4 children in Los Angeles County are uninsured. Lack of adequate
health insurance is most important barrier impacting children's access to health
services in Los Angeles County. Children without health insurance are more likely
than those who are insured to see a physician for regular care including
immunizations and other well-child care services. Uninsured families tend to rely on
emergency rooms for their regular source of care and to go without needed medical
care for acute and chronic health conditions such as ear infections, throat
infections, and asthma.
To increase health access and care for children and their families in Los Angeles
County through Medi-Cal, Healthy Families, Healthy Kids,
or other no or low-cost health program.
What Health Coverage Programs are Included:
Child Health & Disability Prevention (CHDP) Program,
Aid to Infants & Mothers (AIM),
Kaiser Permanente Child Health Plan (KPCHP),
Women Infants and Children (WIC) and
Referrals to ability-to-pay programs
and Healthy Way LA
Because of the numerous programs, all with different eligibility prerequisites, it
was important to inform not only the public about these services, but to train agency
personnel, who serve the low income population, to be aware of these programs to be
better able to inform clients. The Department of Public Health contracts with
community-based agencies as well as the cities of Long Beach and Pasadena;
Los Angeles County Office of Education and Los Angeles Unified School District to
provide outreach and enrollment services for the uninsured population.
List of CHOI Agency Partners
- Assistance for obtaining free or low cost health care
(English & Spanish) posted on 05/07/13.
Routine training of numerous staff, parent
volunteers, and community members regarding free and
low-cost health coverage programs and services.
Presenting to several groups including churches,
school personnel, community based agencies,
childcare providers, parent groups, small
businesses, and other sites with potentially
Providing application assistance to individuals/families.
Completing enrollment applications for Medi-Cal, Healthy Families, Healthy Kids,
Following up with clients to ensure enrollment in the appropriate health coverage
programs and assist families to overcome enrollment barriers by troubleshooting
Follow up with clients to ensure utilization of health services.
Follow up with clients to assist with renewal forms necessary to retain health
Referring individuals that are not eligible for health coverage programs to
safety net providers for medical services.
Participating in outreach events such as health/safety fairs and other community
Making in-person and phone contacts with potentially eligible individuals/families.
Distributing brochures, mailers, flyers, fact sheets and training materials.
Working with LAUSD and LACOE to allow for access to school sites for presentations
and enrollment activities.
Disseminating information regarding these programs via newspapers and radio
Working with small business to inform employers with low/moderate income workers
who are unable to provide insurance to their employers or their families about
the availability of low-cost programs. Contractors then give presentations to
the employees and enroll eligible family members at the business site.
Data Collection, Reporting, and Evaluation
Data from these services is collected and input into a web-based system available to
each of the contracted agencies by any computer connected to the internet. The
agencies can run data reports that include demographic information from clients
assisted. This database system also allows DPH to run up-to-date project reports as
needed to be able to provide information in order to evaluate the success of this
This project highlights a successful union of County departments working together
with trusted local community-based agencies to reach and serve the population of
uninsured families in Los Angeles County.
Materials and Training:
Health coverage outreach materials have been developed collaboratively with DPSS and
community agencies. The "We’ve Got You Covered" pamphlet was developed to be utilized
for consumer education. The full color pamphlet can be ordered through the CHOI
office. La Opinion supplements with Medi-Cal and Healthy Family applications can
also be obtained at the CHOI office.
Anyone interested in learning details regarding various
health coverage programs available, either to become an
application assistant or for an overview, can call the
two agencies in LA County contracted to provide
training, as well to review and print the “We’ve Got You
Covered” guide see the links provided below:
Maternal & Child Health Access (213) 749-4261 MCHA
National Health Foundation (213) 538-0745
Department of Public Social Services
Department of Public Social Services (DPSS) Medi-Cal
"Mapping Children's Health Coverage Enrollment Recommendations for Improvement" July 2005 - A Project of the Program Integration Workgroup Children's Health
Initiatives of Greater Los Angeles