There is no question that exposure to smoking in movies is a powerful pro-tobacco influence on children today. Research shows that Hollywood movies deliver tobacco impressions estimated in the billions to young audiences every year and are responsible for recruiting one-third to one-half of young smokers in the United States. Sadly, half of these kids will die prematurely of a smoking-related disease.
The Los Angeles County Tobacco Control and Prevention Program has been actively working with the Smoke Free Movies Action Network to secure the commitment of the entertainment industry to implement a meaningful ratings policy that will substantially reduce youth exposure to on-screen smoking, thus decreasing initiation of a highly addictive product. Other partners include the American Legacy Foundation, American Heart Association, American Lung Association, Campaign for Tobacco Free Kids, the World Health Organization, elected officials, and several states, national and international health organizations and advocates.
GET INVOLVED:
Click here to sign the petition today to keep smoking out of kid-rated movies.
LEARN MORE:
Click here for the latest research, updates and toolkits at the University of California San Francisco's Smoke Free Movies site.
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clicking here.