Media Campaigns

Substance Abuse Prevention and Control (SAPC) media campaigns serve an essential purpose in exposing individuals and communities to messaging that promotes positive change and encourages risk reduction. These media campaigns use data and community-driven strategies to provide effective social and other marketing approaches that target high-risk geographic areas, incorporating new technologies and other novel public health approaches to disease prevention efforts. Below are SAPC's various media campaign efforts - many of which focus on educating youth, young adults, and/or community members about the harms of substance use in Los Angeles County.

• Methamphetamine

  Methamphetamine

  Meth Free LA County - In the last decade, methamphetamine emergency department visits, hospitalizations, and deaths have increased at alarming rates in Los Angeles County. To address this, SAPC developed the hard-hitting but hopeful Meth Free LA County media campaign starting in 2020 to help bring awareness and educate the community regarding this growing epidemic taking place in LA County. In 2021, SAPC launched the second more targeted phase of the campaign, to focus on those most at risk for using meth and their support system of family, friends, and other allies.

  

  For more information, click on the documents below or click on the image to visit the campaign’s official page.

  Media Toolkit

  • Meth Campaign Media Toolkit
    09/10/21
  • Behind the Face
    09/10/21
  • Turn On The Lights Media Toolkit
    09/10/21
  • Harm Reduction
    09/10/21

  Videos (English)

  • Behind The Face
  • Turn On The Lights

  Videos (Español)

  • Detras del Rostro
  • Enciende las Luces

  To view the 2020 Methamphetamine Media Campaign page click here; for the toolkit click here.
• Opioids

  Opioids

  Manage Pain Safely/Manage Addiction – In order to help prevent the nationwide Prescription Opioid Misuse epidemic from growing here in LAC, SAPC introduced the multi-targeted, multi-faceted Manage Pain Safely/Manage Addiction media campaign. This campaign uses compassionate prevention and treatment messaging to reach Angelinos where they are at on the spectrum of use - whether they have just received their first prescription for opioids or have developed a substance disorder to prescription opioids or heroin.

  

  For more information, click on the documents below or click on the image to visit the campaign’s official page.

  Toolkits

  • Manage Pain Safely (Opioid Media Campaign) Toolkit
    06/27/19
  • Manage Pain Safely Web Downloads (Zipped Folder of JPGS)
    07/02/19
  • Opioid Message Toolkit
    09/12/18
  • Opioid Message Toolkit Web Downloads (Zipped Folder of JPGS)
    09/18/18

  Videos (English)

  • Where's Dad? | Manage Pain Safely
  • Make It Stop | Manage Addiction
  • Jacki Jing | Manage Pain Safely
  • Danny Trejo | Manage Addiction
  • Evangelina Madrid Kerr | Manage Pain Safely

  • Where's Dad? | Manage Pain Safely
  • Make It Stop | Manage Addiction
  • Jacki Jing | Manage Pain Safely
  • Danny Trejo | Manage Addiction
  • Evangelina Madrid Kerr | Manage Pain Safely

  Videos (Español)

  • ¿Dónde está papá? | Manejo Seguro Del Dolor
  • Jacki Jing | Manejo Seguro Del Dolor
  • Danny Trejo | Manejo Seguro Del Dolor
  • Evangelina Madrid-Kerr | Manejo Seguro Del Dolor

  • ¿Dónde está papá? | Manejo Seguro Del Dolor
  • Jacki Jing | Manejo Seguro Del Dolor
  • Danny Trejo | Manejo Seguro Del Dolor
  • Evangelina Madrid-Kerr | Manejo Seguro Del Dolor
• Cannabis

  Cannabis

  Bigger Choices – Learn more about SAPC's youth marijuana use prevention campaign Bigger Choices. Through this campaign, informed by teen developed messaging, youth and families learn more about the health concerns of smoking and/or ingesting marijuana, the impact of use on adolescent and adult brain development, and the potential individual and community impact from increased availability and use.

  

  For more information, click on the documents below or click on the image to visit the campaign’s official page. For all of the campaign videos, visit www.biggerchoices.org.

  Cannabis aka Marijuana

  • Subject
    Date
  • Animated Marijuana Facts Video
  • Marijuana Factcheck
  • "Bigger Choices" Program Toolkit
    07/31/18
  • Bigger Choices Comic Flyer (PDF)
    06/04/18
  • Marijuana Use And Perceptions Among Teens Presentations Slide Deck (PPT)
    12/21/17
  • Let's Talk Cannabis Community Toolkit (State)
    • Chapter 1 - About the Toolkit
      12/21/17
    • Chapter 2 - Brand Guidelines
      12/27/17
    • Chapter 3 - Data and Information
      12/21/17
    • Chapter 4 - Phase I Formative Research Findings
      12/21/17
    • Chapter 5 - Media And Public Relations
      12/21/17

  Videos (English)

  • Kesh Kesh Weed Rap
  • Learn About Weed

  • Kesh Kesh Weed Rap
  • Learn About Weed